Una infografía que explica el funcionamiento de Google Adwords

Una infografía que explica el detalle del modo de funcionamiento de Google Adwords. Un misterio para muchos, este documento explica de manera lúdica y visual, los principios y métodos utilizados por Google para establecer el precio que cada anunciador paga al realizar una campaña CPC con Google Adwords.

Queda demostrada la importancia del CTR (click through ratio) para poder pagar menos por clic que tus competidores. Es preciso tener siempre en competencia varias versiones de un mismo anuncio para poder buscar un CTR cada vez más alto.

adwords google

Adwords infographic

Source: How Does the AdWords Auction Work? [Infographic] | Search Engine Journal

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